The Internet may make the world seem like a small place sometimes, but in fact, it’s expanding at an alarming rate. The global population is expected to grow by 50% over the next 40 years, which means that our 6.5 billion humans on Earth will soon number closer to 9 billion.




For people who do business online, this can be seen as both a blessing and a curse. More people means more opportunities, but it might also be more difficult to reach those people and understand consumer habits.


There’s no question that online marketing analytics services, location intelligence solutions, and demographic reporting will be more important than ever for success in the future Internet of Things — but there’s no reason you have to wait until tomorrow to get started. Here are three ways demographic reporting can be used right now to enhance your brand and online services.


Know your Customer.

We all like to think we know and understand our customer base and target audience, but sometimes the actual facts can be astounding. You might think you’re targeting 18- to 24-year-old males, when in fact the majority of your customers turn out to be much older. Knowing this information can help you strengthen your promotional outreach with the correct markets.


Know What Works.

You may also find, for instance, that women interact differently with your site than men do. They might spend more time browsing before settling on a final decision, or be more attracted to certain types of content. The more you can clue in to consumer habits by type, the better you can tailor your business to suit their needs.


Know the Right Path to Take.

The better you understand your demographic breakdowns, the more you can do to build a path through your website or outreach that leads to definitive sales. Recommend better suggested items or build an advertising campaign that truly speaks to your core audience.


Keep it simple, and remember: If you build it, they will come.


Demographic reporting tools today can do so much more than provide rough figures or estimates. With today’s tracking tools, you can get precise information about who’s engaging with your business online — as well as when and for how long. The more you know, the better you can build your future.