Magnify Basic Edition Add-Ons

With our Location Intelligence Software’s powerful capabilities and our add-ons, you can quickly create accurate and precise study areas and reports all within a familiar Google Maps environment. And, because Magnify is cloud-based, there are no desktop software components to install or maintain.

Kalibrate TrafficMetrix® is the single source for consistent and readily available global traffic count intelligence. It is the most complete commercially available traffic count database of annual daily traffic counts.


From metropolitan six-lane freeways to the smallest two lane rural roads, we are continuously updating the accuracy of our traffic count intelligence.

•Published Traffic Counts (US & CAN)
•Current Year Estimates (US)

Pitney Bowes®Business Summary database contains aggregations of business establishments, employment, occupation, payroll, and retail sales for all standard census geography levels, as well as for ZIP Codes and Designated Market Areas.


The PB Business Summary Data provides tabulations and estimates using both the North American Industrial Classification System (NAICS) and Standard Industrial Classification (SIC) system.

Annual expenditures are calculated using the ratio between disposable income, demographics and expenditures for products and services derived from household budget surveys from national statistical offices.


Pitney Bowes®Consumer Expenditure reports, deployed in Magnify, provide consumer spending data across a broad range of categories.


Data indicates the consumer spending patterns for a wide range of items, including:

  • Food
  • Alcohol
  • Tobacco
  • Clothing
  • Footwear
  • Furniture
  • Household textiles
  • Appliances
  • Glassware
  • Tools and more


Styled to fit your exact business needs, Gadberry Group®builds Custom Thematic Layers, deployed through Magnify®, to help you make informed business decisions.


Customize color schemes, geography level, and the attributes displayed, to highlight the “where” in your data.


Gadberry Group®  can use data from your internally collected sales, forecasting, assets, or customer-based records. Utilize map reports displaying thematically shaded elements to corroborate Magnify®Demographic reports for a powerful approach to location intelligence.


These time saving reports, leverage Magnify’s®ability to produce powerful Microsoft Excel®outputs.


Index and score existing locations or potential new sites based on your own internal data, Gadberry Group’s® industry leading demographics, or a combination of both!


Understanding the buying power of a trade area relies on much more than just income. Often times, purchasing power is better reflected using expendable income metrics.


Pitney Bowes®Financial Wealth & Asset attributes are compiled into easy to read reports and deployed instantly in Magnify®.


The estimation process for the wealth and financial assets begins with an analysis of the Federal Reserve Board’s Survey of Consumer Finance. A series of respondent clusters was developed based on the survey data. A comparable series was developed for all census block groups based on inputs from the PB demographic estimates program.


Are you ready to purchase add-ons for Magnify?