Geospatial Data Analysis

The Gadberry Group Difference

It takes more than just consolidating records to get Geospatial Intelligence data right.

Are your geospatial intelligence solutions telling you what’s really going on today in your trade, market or study area?


Do your geospatial intelligence solutions use infrequent and large area population estimates or surveys in order to project change to smaller, rapidly changing areas?


Can your geospatial intelligence solutions keep up with new residential developments, gentrification, and dramatic shifts in urban and suburban population dynamics?

Advanced Knowledge

Since early 2000, Gadberry Group has been answering these and many other questions for our clients. Through the application of advanced Geospatial Data Science Analysis, we build the most actionable location intelligence solutions offered – results that our clients have tried to achieve and our competitors have failed to replicate. We take great pride in our solutions being “current, accurate and precise,” the result of immeasurable investments and continually improving our knowledge, data sources, technology and methodologies. Our clients probably speak to this the best through their repeat business and resounding endorsements.


“As the trade organization for the recreational scuba diving industry, DEMA works with businesses of all sizes – from the smallest micro-business to large manufacturers and training organizations.


“We have used MicroBuild primarily to help small retail businesses learn about their existing neighborhoods and the customers that live there, so that they can tailor their retail offerings to the local market.  We have also used this data subscription to help new businesses find suitable locations, and as part of a service designed to help manufacturers and training organizations educate their retail dealers to sell more.


“DEMA also uses MicroBuild to understand the market in the US.  Using more than 400,000 US-based customer records from our member manufacturers, training organizations and travel providers, DEMA evaluated the diving marketplace, and created an industry-wide consumer marketing program to increase the number of new recreational divers.  Segmenting through the MicroBuild system is the basis for this consumer marketing effort.”

– Tom Ingram, Executive Director, The Diving Equipment & Marketing Association

So how has Gadberry Group been able to accumulate such an advanced knowledge of Geospatial Data Science? MicroBuild – the only consumer name and address-based location intelligence data solution – is just one of several examples that demonstrate how we have uniquely applied Geospatial Data Science to solve our clients’ business problems.

Even if you are using Census data that include annual American Community Survey (ACS) estimates, the inherent characteristics of this data prevent you from seeing rapidly changing market-area populations. You are simply unprepared to make the right geolocation decisions for trade, market or study areas where rates of changes are high or have occurred since the most recent Census estimates.

According to the American Intelligence Journal, Geospatial Intelligence is defined as…


The ability to describe, understand and interpret so as to anticipate the human impact of an event or action within a spatiotemporal environment.


The ability to identify, collect, store and manipulate data to create geospatial knowledge through critical thinking, geospatial reasoning and analytical techniques.


The ability to present knowledge in a way that is appropriate to the decision-making environment.

You may be using data that claims to deliver the most accurate geospatial intelligence solutions available. However, if you’ll look closely, these solutions rely heavily on U.S. Census estimates and surveys – measured and estimated at larger geographies – then projected downward into smaller geographies.


We at Gadberry Group believe that, because most businesses make decisions on smaller trade, market or study areas, the only appropriate data to start with is the data that characterizes these smaller geographies, namely the consumer name and address. Then, by applying our unparalleled geospatial data science, we create solutions that truly anticipate the impact of these populations on the larger Census Block and Block Group geographies.


Our patented methodology is testament of our focused application of geospatial data science, and it rooted in our deep understanding of consumer data dynamics – data collection, analysis, aggregation and geographic mapping. We use national consumer name and address files foremost, and then use U.S. Postal Service statistics data and U.S. Census and ACS data to fact-check the results. The resulting household-level dataset is then normalized to Census Block and Block Group geographies. This give you the most current, accurate and precise view of the US population – allowing you access to changing population data that is just not available with any other geospatial location intelligence solution.

Gadberry Group’s application of geospatial data science will give you insight into data that others just can’t do. You’ll quickly see the benefits that we offer to help you meet your geolocation data challenges.

What Census will tell you – OLD

What Gadberry will tell you – NEW

Contact us to learn more about Gadberry Group’s Geospatial Data Science difference.