Our Story

Gadberry Group is a Location Intelligence (LI) data company headquartered in Little Rock, Arkansas. We're engineered with a deep history in cloud-based software development, demographic data development and Geospatial Data Science. We love helping our clients solve their geospatial challenges and deliver on their specific LI solutions.

Quick Facts:

  • Adam Gadberry started Gadberry Group in 2000.  We have already started our 20 year celebration!
  • Alltel - now Verizon and Windstream - was our first client. Both are still with us today!
  • 84.51/Kroger, Valassis Digital/MaxPoint, ALSAC/St. Jude Hospital….all great long-term relationships!
  • Re/Max is a new client we are super excited about!
  • Our domain expertise is in geospatial data science and Location Intelligence solutions
  • We hold patents for micro-geodemograhic data processes and methodologies
  • We provide core IP for the leading geo-data products in the market today
  • We data-enable others’ applications and client solutions – “fits in your LI ecosystem”
  • We are SUPER excited about our best-in-class location data and our new Magnify API Platform
  • We’re good folks.  Ask our clients and partners…

Our Values:

1. Be Above Reproach
Do the right thing if you know what that is. If you do not, seek out counsel.  Act in a way so that anyone with whom you interact could say that you have acted honorably.

2. Deliver an Exceptional Customer Experience
For us to be successful, our customers must be successful. Actively listen to and create great solutions that exceed customer expectations.

3. Achieve More Together
Foster an environment where the best ideas emerge and debate can flourish.  Actively engage in the debate. Collaborate with stakeholders, respectfully encouraging them to share from their diversity of backgrounds, experiences and working styles.

4. Treat Others with Dignity
Everyone has intrinsic value. Encourage others to be their best selves. In discussions, challenge others respectfully.

5. Default to Action
If you know what to do, don’t wait. Many decisions and actions are reversible and do not need extensive study. We appreciate calculated risk-taking.

6. Benefit from Freedom and Be Responsible
Enjoy the freedom to think, create and get things done on your own terms along with the responsibility and accountability to achieve great results.

7. Continually Improve
We are all unfinished products. Be curious. Experiment. Learn. Adapt. Share. Repeat. Be responsible for your self-improvement.

Our Leadership Team

Adam Gadberry
Co-Owner, CEO

Adam started Gadberry Group in 2000 and leads our geospatial data science engineering and IP development.

Larry Martin
Co-Owner, President

Larry joined Adam in 2002 and leads our product vision, partnerships and customer solution development.

Chris Tackett
Chief Technology Officer

Chris is our solution architect, chief information officer and an industry genius in geospatial data science.

Ed Horton
Marketing & Business Development

Ed is responsible for growing our business and helping our customers succeed.

Brian Wiedower
Data Engineering

Brian is our mathematician, data czar, golf-ace and creator of all things good in the Gadberry Data world.

Leah Dalton

Leah runs our operations, financials, fun events and is our process champion. The Boss!

Christmas Cards Through the Years