01 Nov GADBERRY GROUP’S MICROBUILD® POSTAL PRODUCT UPDATED FOR ADVANCED MARKETING AND CUSTOMER INSIGHT APPLICATIONS
November 1, 2016 (Little Rock, AR) – Gadberry Group has released the latest version of MicroBuild® Postal, the leading ZIP+4 geo-demographic data product for advanced marketing analytics and customer insights. This update represents the most recent version of Gadberry’s Postal product, ensuring Gadberry clients have the most current, precise and accurate data available at ZIP+4 geographies, without having to rely on estimated U.S. Census-based data sets.
MicroBuild Postal represents a significant departure from how geo-demographic products are typically built. Competitive products often utilize data that is built from U.S. Census data, a source that surveys less than three percent of the U.S. population every three to five years and apportions the survey results throughout the survey area. Gadberry Group starts with the foundation of a Postal geography – the consumer household – then anonymizes and normalizes the results to the ZIP+4 geography. This gives Gadberry’s clients the most current, accurate and precise household demographics available that help them meet today’s market analytics and consumer insight challenges.
Understanding who customers are and knowing where they are helps marketing analysts build models that predict which products and services will perform best across various channels. To do this in today’s rapidly changing world, more and more professionals are using geo-demographic data. And to insure that their models work correctly, Gadberry’s clients look to MicroBuild Postal to help them achieve the desired results.
“For over fifteen years we have been providing research analysts with the most accurate and precise demographic information,” says Larry Martin, Gadberry Group President. “With this release of MicroBuild Postal we continue to capture demographic change as it happens while making that data easily available for use in our customers’ applications.”
Capturing change is a central theme in every MicroBuild Postal quarterly update. As the demographics of the U.S. population change, being able to record and visualize changing information such as new housing builds, income changes and growing ethnic diversity is a central need for analysts in the retail, real estate and geo-location research industries. Through frequent updates and a build process that begins with raw name and address-level data and advanced geocoding capabilities, MicroBuild Postal is better equipped to capture and assign this change than all other data sets on the market that use Census data and re-apportion it down to geographic levels. “Our customers demand accuracy and precision in studying demographic data and trends as they make multi-million-dollar location decisions,” said Martin, “we are very proud of our data build and delivery capabilities that power these decisions.”
About Gadberry Group
Gadberry Group combines 25+ years of geospatial data science expertise to provide location-based information data products and services for clients who demand the most current, accurate, and precise geo-demographic data for their location analysis and research. Headquartered in Little Rock, Arkansas, Gadberry has industry-recognized expertise for combining sophisticated data development, software development and professional services to help clients solve business problems related to site and store selection, marketing campaigns based on specific geographic and demographic targets and geographic-based analytics. Gadberry Group’s geo-demographic dataset, MicroBuild®, is protected under U.S. Patents No. 8,341,010 and 8,428,999. For additional information, visit Gadberry Group at gadberrygroup.com.