MicroBuild Postal measures, not models, consumer household populations. We apply our proven multi-layer, multi-sourced consumer name and address-based methodology to anonymize and normalize the results to Postal geographies.Learn More
MicroBuild uses premium address and household level data sources and state-of-the-art geocoding technology to produce the most accurate view of population density and distribution.
MicroBuild measures and demonstrates micro-level change that is not visible with Census-based products. MicroBuild is built annually to identify changes that the U.S. Census can’t.Learn More
MicroBuild Postal is available for US Postal ZIP+4 geographies.
Understanding who your customers are and knowing where they are helps you determine exactly which of your products and services will perform best across various channels. To do this in today’s rapidly changing world, you need to include location intelligence in your marketing efforts. And, most importantly, you need to know that the location data you use is current, accurate and precise, even at micro-level geographies.