Vineyard, Utah, an area just outside of Provo, was once a sleepy little area made up of farmland and a shuttered steel mill. According to the U.S. Census, Vineyard has grown from 611 residents to almost 4,000 in 2016. But those estimates fall woefully short of the significant growth in Vineyard.
MicroBuild, a patented geospatial and location intelligence data set, shows the number of households in Vineyard to have almost doubled in just the past two years in and around a 1600 acre re-purposed steel mill site.
This geospatial data study details the significant impact micro-level geospatial and location intelligence data sets have for commercial and residential development applications.
If you follow media reports, you’ll see that in Vineyard…
From 2014 to 2015, Vineyard’s population exploded from 617 to 3,195 — a 417 percent jump. The startling projection: In the next 30 to 40 years the population will boom to 40,000 people. (McKeller, K. (2016, June 24). How the tech industry grew a rural Utah town by 417 percent in just one year. Desert News)
McHargue said people are flocking to Vineyard because available land is hard to find elsewhere in the middle of Utah County. “Vineyard’s in a unique situation because none of this land was available 10 years ago. Some of it was in the Geneva Steel site, and a lot of it was farmland.” (Davidson, L. (2017, May 26). Once-tiny Vineyard in Utah County sees population grow sixfold in 2 years. The Salt Lake Tribune)
With Utah leading the U.S. in population growth, Vineyard, located at the old Geneva Steel plant site, is the fastest-growing city in the state. (Davidson, L. (2017, May 26). Once-tiny Vineyard in Utah County sees population grow sixfold in 2 years. The Salt Lake Tribune)
Check your data – is it telling you the same thing?
MicroBuild measures what others simply can’t. In fact, other geospatial data solutions don’t really measure at all. They rely on macro-level Census estimates and try to apply these to micro-level population demographics. All data providers see some change in household count. But only MicroBuild sees precise changes year-over year, giving commercial and residential developers much more actionable data as they make important resource and site selection decisions.
MicroBuild often sees more than 2x the growth shown by leading geospatial data providers.
In this 1-mile study, MicroBuild shows over 400 MORE HOUSEHOLDS than a leading geospatial data provider. This means that for this single location, commercial and residential developers may not know that there is 20% more revenue opportunity in the study area than what they would see from other Census-based data sets.
For developers, owners and operators of Convenience Stores, MicroBuild will help them determine the precise location and size of their prototype for more accurate and measurable:
The 1-mile study above represents the impact that having the right household counts can have on sales and revenue forecasts. If you would like to learn more, fill out the form below to download the Vineyard Geospatial Data Study.
There are over 500 cities that have experienced dramatic change since the 2010 Census. Some of these are moving undetected through your pipeline and into your network. MicroBuild can help you find, measure, and analyze these areas, giving you access to the most up-to-date information with the greatest accuracy and most precision than anything else in the market.
MicroBuild. Current. Accurate. Precise.