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From Rags to Riches - Urban Gentrification in Oklahoma City Among the warehouses and outreach ministries in midtown Oklahoma City, change is in the air. Urban revitalization has swept into the area, bringing posh brewpubs, cafes and art galleries – and a new type of resident...

As banks continue to closely evaluate their branch networks geo-spatail analysis of the true trade areas of any given branch is a key part of that analysis. By closely analyzing the patterns of customer reponse to specific offers and campaigns bank marketers can gain deeper insight for future...

We recently had a conversation with a partner and a prospect regarding “microscopic level data” for the purpose of helping making financing decisions for new franchise location openings. The customer has used location analysis tools in the past, is a savvy consumer of data, but (like...

As the economy continues to lag in some areas and gain in others, we have seen a consistent re-investment in the tools and data necessary to fully research and understand the geographic markets and micro-geographic context around locations by leading companies across the retail spectrum....

This website exists to serve as a resource for all store planning, research and marketing professionals who are seeking answers for questions regarding how best to source, use and report on customer data for geographic purposes – be that location decisions, operation decisions or marketing...

Our recent location analysis projects include a full store network assessment for a large regional gas and convenience store chain and a comprehensive market analysis for a fast-growing used auto parts retailer. If you'd like to know which locations are performing best and why, just fill...