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The Pitfalls as Using Median Age to Describe Your Trade Area's Demographics They tell us that age is just a number.  For a lot of researchers in consumer-facing industries, that’s true: the age we use in our models and management presentations is precisely one number.  In...

What you don’t see in your demographic data could be costing your business millions. OK, so you have your Census TIGER/Line block group shapefiles.  Maybe you even have Census demographics joined to your block group shapefiles.  That’s a good start for trade area demographics research, but...

Population churn – the best demographic indicator you’ve never heard of By Mike Hathaway, Sr. Location Analytics Consultant, Gadberrry Group We’ve all “grown up” with a basic, useful toolkit of demographic metrics that help us research markets.  Households, median age, median income, race and ethnicity…these are the building...

Kidney beans?  Black beans?  Pinto beans?  What beans are best for your target markets and trade areas? By Mike Hathaway, Senior Location Analytics Consultant, Gadberry Group Would your stores stock the shelves with Vegemite, blood pudding, and haggis and expect to get great sales results?  Unless you're a Fresh...

59% Asian Households in North Texas – Can Your Current Data Identify It? When a farmer’s field is developed into a thriving residential subdivision, there’s a very obvious change seen from a high level. The sheer number of new rooftops is sure to weigh into the...