Category Archives for blog

Seeing Change Brings Opportunity: Vineyard, UT

Vineyard, Utah, an area just outside of Provo, was once a sleepy little area made up of farmland and a shuttered steel mill. According to the U.S. Census, Vineyard has grown from 611 residents in to almost 4,000 in 2016. But those estimates fall woefully short of the significant growth in Vineyard. MicroBuild, a patented […]

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AnySite: Battle-Tested and Rock-Solid

Many of you may remember that before the HMMWV (“humvee”) or the F-117 Nighthawk (Stealth Fighter), the US and its allies had a powerful and rock-solid tool in its arsenal – the M4 “Sherman” tank. With its introduction during WWII, the Sherman tank became perhaps the most widely used and best-known tank deployed by the […]

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Happy National GIS day! What’s in your Geo-Toolbox?

Like National Cake Day, Pie Day and Pizza Day, National GIS Day gives us an opportunity to share with others what’s not only interesting to our community, but how the GIS industry is making a real difference in our world. If you’re like me, you probably have more GIS tools and data at your disposal […]

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GIS: A Key Component in a Comprehensive Church Disaster Relief & Recovery Strategy

This past week, the world witnessed around the clock coverage of the devastation taking place along our Gulf Coast. We watched as #HurricaneHarvey made land fall on three separate occasions, pummeling the coastlines of Texas and Southern Louisiana. In addition to the winds and tidal surge, historical flooding has caused the destruction of entire communities […]

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ANYSITE AND MAPINFO PRO – JUST LIKE COFFEE AND LICORICE

I have a love for both coffee and licorice. I like my coffee strong and will usually add a couple of shots of espresso to give it a little bit of a kick – maybe even just a touch of honey when feeling adventurous. As for my favorite candy, it’s black licorice. I’m talking about […]

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HELLO! 2016 CALLED…. TIME TO UPDATE YOUR ANYSITE DATA (IT’LL ONLY HURT FOR A SECOND)

We all know that in business, change is not only inevitable, but also necessary to remain competitive, relevant and profitable. What we sometimes forget to recognize is that often the outcome of change is worth any pain that may come with it. All of us who work with demographic data know first-hand that change is […]

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How to Use Location Intelligence for Effective Marketing

If you’re not using location intelligence software yet, you’re missing out on a lot of data that could potentially help you concentrate your marketing efforts and drive bigger and better sales. As more users connect with mobile devices equipped with GPS tracking and geospatial data, it’s easier than ever for businesses to tap into consumer […]

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THE REPORTS OF MY DEATH ARE GROSSLY EXAGGERATED

To paraphrase Mark Twain, tales of AnySite’s demise have been greatly exaggerated.  A new relationship now exists between the company that developed AnySite, Pitney Bowes, and the company that has been acting as product management and is now the exclusive distributor, Little Rock based Gadberry Group. Gadberry Group has breathed new life into one of […]

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HOW TO USE DEMOGRAPHIC REPORTING TO CAPTURE TOMORROW’S MARKET

The Internet may make the world seem like a small place sometimes, but in fact, it’s expanding at an alarming rate. The global population is expected to grow by 50% over the next 40 years, which means that our 6.5 billion humans on Earth will soon number closer to 9 billion.     For people […]

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MICROBUILD AND POPULATION ESTIMATES – HOW DOES IT WORK AND WHY IS IT BETTER?

Annual updates to MicroBuild data enables the most accurate trade area analysis available. As summer begins we have just released our annual update to our MicroBuild family of demographic data products.  This update reflects 2014 demographics, and while there’s plenty to see in this update as we analyze what key demographic shifts are taking root across […]

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