Understanding the Basics of Segmentation

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Understanding the Basics of Segmentation

June 15 @ 2:00 pm - 2:30 pm CDT

Free

The AnySite Segmentation Plug-in provides a way to discriminate between customers and communities that may look similar demographically, but behave differently. Demographics alone do not explain lifestyles, purchase behaviors or product preferences. Segmentation attempts to answer the who, the what, and the where questions related to customers and markets. Who are my best customers? What are their lifestyle and product preferences? Where can I find high concentrations of these types of customers? Topics covered:

  • Lifestyle Segmentation
  • Applications for Segmentation in different industries
  • The Segmentation System(s)
  • Survey data
  • The concept of a cluster profile
  • How the Segmentation Plug-in works with AnySite
  • Demo of how to work with profiles, reports & charts

Details

Date:
June 15
Time:
2:00 pm - 2:30 pm
Cost:
Free
Event Category:
Website:
https://attendee.gotowebinar.com/register/7192040078926482691

Organizer

Gadberry Group
Website:
www.gadberrygroup.com

Venue

GoToWebinar