MicroBuild measures, not models, populations at the micro-level (household) using a patented multi-layer, multi-sourced consumer name and address based methodology, then anonymizes and normalizes the results to macro-level geographies.Learn More
MicroBuild uses premium address and household level data sources and state-of-the-art geocoding technology to produce the most accurate view of population density and distribution within a geography.
MicroBuild measures and demonstrates micro-level change that is not visible with Census-based products. MicroBuild is built annually to identify changes that the U.S. Census can’t.Learn More
MicroBuild Census is available for Census Block and Census Block Group geographies.
Researchers and analysts typically use one of two sources of outside data in their location analysis efforts: Census-Based Demographic Variable Products or Compiled Market Files. MicroBuild Census delivers the best of both – extensive coverage built from the consumer name and address, and consistency over time to capture change and trends as they occur.