“Where characteristics such as age, income, length of residence, or ethnicity are involved, private sector products built from consumer household databases might be preferred as a means to target individual block groups or individual households. The effects of these difference may be the largest for the small area data that are common to business applications.”
U.S. Census Bureau, A Compass for Understanding and Using American Community Survey Data: What the Business Community Needs to Know. U.S. Government Printing Office, Washington DC, 2008, p2.
MicroBuild measures, not models, populations at the micro-level (household level) using a patented multi-layer, multi-sourced consumer name and address based methodology, then anonymizes and normalizes the results to macro-level geographies.Learn More
MicroBuild uses premium address and household level data sources and state-of-the-art geocoding technology to produce the most accurate view of population density and distribution within a geography.
MicroBuild measures and demonstrates micro-level change that is not visible with Census-based products. MicroBuild is built annually to identify changes that the U.S. Census can’t.Learn More
MicroBuild’s family of products are available for Census Block, Census Block Group and US Postal ZIP+4 geographies.
A comprehensive household-based population database that is normalized to trend with Census-based Block and Block Group estimates.
A comprehensive Postal database containing geo-demographic information for over 131 million USPS ZIP+4 commercial and residential addresses.