Change-Aware

Is your data telling you the real story of what’s happening in your market area? In other words, is your data “change-aware?” Or are you still using out-of-date, inaccurate and imprecise census estimates and surveys to make decisions?

There are 549 cities that have experienced dramatic change since the 2010 Census.  Some of these are moving undetected through your pipeline and into your network.  MicroBuild can help you find, measure, and analyze these areas, giving you access to the most up-to-date information with the greatest accuracy and most precision than anything else in the market.

 

Read on to see why being change-aware is a vital data characteristic for you to truly understand your rapidly changing markets.

Let’s look at a typical example – San Bernardino, California, between 2010 and 2013.

 

If you follow media reports, you’ll see that in San Bernardino County…

 

“The African-American population in San Bernardino County dropped for the first time in memory between 2012 and 2013.” (Olson, D. (2014, June 26). CENSUS: African-American population’s growth ebbing in Inland counties. The Press Enterprise. Retrieved from http://www.pe.com/articles/population-696766-county-african.html.)

 

“The report […] documents the intensifying generational gap in racial composition between an older non-Hispanic white population and a young minority population.” (The Civil Rights Project. (2014). Demographic Divide Intensifying in Southern California, Between Regions and Across Race [Press Release]. Retrieved from https://civilrightsproject.ucla.edu/news/press-releases/2014-press-releases/ucla-report-shows-demographic-divide-intensifying-in-southern-california-between-regions-and-across-race.)

 

“The Inland region’s median annual household income in 2013 is more than $11,000 lower than what it was in 2007 in inflation-adjusted dollars.” (Olson, D. (2014, September 18). ECONOMY: Inland region’s incomes rising, poverty falling. The Press Enterprise. Retrieved from http://www.pe.com/articles/percent-750251-job-pay.html.)

 

“Based on age structure and fertility rates, the region’s diversity is going to keep accelerating,” (The Civil Rights Project. (2014). Demographic Divide Intensifying in Southern California, Between Regions and Across Race [Press Release]. Retrieved from https://civilrightsproject.ucla.edu/news/press-releases/2014-press-releases/ucla-report-shows-demographic-divide-intensifying-in-southern-california-between-regions-and-across-race.)

 

Check your data – is it telling you the same thing?

 

MicroBuild measures what others simply can’t. In fact, other data solutions don’t really measure at all. They rely on macro-level Census estimates and try to apply these to micro-level population demographics.

All data providers see a similar change in household count.  But only MicroBuild sees an exodus of Black and Asian families, a massive influx of Hispanic families, and plummeting incomes, lining up directionally with what the media, government, and local employers say is happening.

 

MicroBuild doesn’t just measure the change. It also shows where the change is concentrated.

There are 549 cities that have experienced dramatic change since the 2010 Census.  Some of these are moving undetected through your pipeline and into your network.  MicroBuild can help you find, measure, and analyze these areas, giving you access to the most up-to-date information with the greatest accuracy and most precision than anything else in the market.

 

MicroBuild. Current. Accurate. Precise.

Let’s talk about how MicroBuild can help you see the changes that are moving undetected through your pipeline and into your network.